PrizePicks Signs Comedian Druski to Brand Partnership
Original skits, co-branded specialty merch and social takeovers highlight unique partnership between Atlanta’s comedic superstar and daily fantasy sports leader
ATLANTA (August 21, 2024) – PrizePicks, the largest daily fantasy sports operator in North America, announced today that it signed the multitalented comedian and actor, Drew "Druski" Desbordes, as a brand ambassador. As one of the fastest-growing comedic stars with millions of followers, Druski will partner with PrizePicks to develop original online content, co-branded specialty merchandise, national advertising campaigns, and other one-of-a-kind engagements for the daily fantasy sports community.
As part of the partnership, Druski and PrizePicks will collaborate on creating social skits, an original short-form series for YouTube, and a co-branded line of exclusive merchandise. Additionally, Druski will participate in several events for the PrizePicks community such as the PrizePicks World Championship and social media takeovers on select football Sundays. PrizePicks is also the title sponsor of Druski’s Inaugural Coulda Fest happening in Atlanta at State Farm Arena in Atlanta on September 7th.
"I'm fired up to work with PrizePicks, we've done some cool stuff over the years and I'm excited to keep it coming," Druski said. "Coulda Fest is a celebration of Atlanta’s culture that brings us back to the special times in our city’s history with a night of music and comedy. This concept has never been done before, so I’m looking forward to bringing this vision to life, thanks in part, to the support from PrizePicks."
Today’s announcement expands on PrizePicks’ relationship with Druski, which began organically through the comedian’s own play with the daily fantasy sports operator.
PrizePicks is the fastest-growing sports company in North America according to the 2023 Inc. 5000 rankings. As the company continues to expand to new markets, responsible gaming education remains a key focus. For more information visit www.prizepicks.com/responsible-gaming.
About PrizePicks
PrizePicks is the largest skill-based daily fantasy sports operator and the fastest-growing sports company in North America according to the 2023 Inc. 5000 rankings. Recognized as the Fantasy Sports Business of the Year by the Fantasy Sports & Gaming Association and as the Fantasy/DFS Operator of the Year by EGR North America, PrizePicks is a fun, fast and simple version of daily fantasy sports. Founded and headquartered in Atlanta, GA, the company was recently recognized as a Top Workplace by the Atlanta Journal Constitution. For more information, visit www.prizepicks.com.
Media Contact
press@prizepicks.com