the house
The House represents everything PrizePicks is.
This is where PrizePicks’ soul lives: it’s where the game meets the street, with a touch of Waffle House’s syrup. It’s less about the rules and more about the vibe. Our vision is to bring people together to make something greater than ourselves through sports. We move with culture and when we hit the right notes, culture moves with us.
It’s not as much about the wins as it is about how we make people feel. Allen Iverson didn’t win a ring. And neither did Michael Vick. But both brought a disruptive new flavor to a sports world lacking originality. That’s what we aim to do: flip the script on a flavorless industry, creating a brand that will influence future generations in our image. Whether you’re cashing picks or just catching the highlights, this house ensures that it’s all love, all culture and all together – to create moments we will never forget.
foundation
Product, Brand & Company Assets
Simple to join & play
Available & Legal
Real-$ Game
Great UI
First Mover
Trust (“Fair Game”)
Member Experience
Flex Play
Inclusive Community
Visual Identity
Our People
Influencers & Partners
emotional benefits
Feelings & Intangibles
Playing, watching, sweating and sometimes winning
Getting validation from wins, a reward of engaged fandom
Casual escapism
Going deeper with the game, athletes, influencers and cultural phenomenons
A welcoming and like-minded sports community where members can flex Ws with their circle of friends both IRL and on social media.
reasons to believe
Feelings & Intangibles
Simple, Innovative, Fast, Fun
Legal, Available, Casual-Friendly
Community, Our People, Ambition
Of, By & For The Culture (“Legit”)
Track Record: MAU, Payouts, # of States
pillars
Guiding Lights
