visual id
Our visual identity consists of bright colors, a bold typeface, the lil’ homie Gobby and some light graffiti texture. Ultimately creative from PrizePicks is relatively clean, simple and fun.
Colors
Groovy, funkadelic color palette inspired and named after ATL’s most iconic duo – Outkast.
Color Breakdown
TYPOGRAPHY
Aktiv Grotesk
Our designated primary font for use in headlines and body copy is Aktiv Grotesk. This versatile font offers multiple weights and styles, with particular emphasis on Extended variants across our brand. Access to Aktiv Grotesk is facilitated through Adobe Fonts.
Graffiti
Graffiti plays a unique role in creating depth and texture within our brand. There are a few different ways to incorporate these elements into our creative but the secret to success here is simplicity. It’s important not to overuse graffiti elements in order to keep our creative clean and simple.
Download Graffiti ElementsCustom Lettering & Elements
To maintain a unique and consistent look across our visuals and campaigns, we collaborated with a professional graffiti artist to create a custom alphabet. This font should give the impression of authentic tagging on a train car or building.
Please note, this lettering is not meant for readable headlines. Instead, it should be used for background or layering elements to enhance the overall design.
Overspray
These oversprays can be used as background elements but should never fully takeover the creative. These are usually pushed off to the sides of our creative making space for copy and other creative elements.
emojis
All our emojis were custom made to fit within our visual ethos. When used they should match the copy/energy within the creative. For example – Flex Friday could be accompanied by the flexing emoji. These emoji’s will continue to adapt and grow with our brand and may not be the latest available.
**Emoji names are not to be used in Member-facing materials.
Faces
Purple Gobby
Green Gobby
Demon
Goblin
Money Mouf
Ice Trae
Scary Hours
Smurko
WrizeWicks
Coolin
Hands
Praise
Thankful
Flexin
Community
Love You
For Three
Peace Up
Good Sh#*t
Objects
Alarm
Alert
Invaders
Announcement
ATL
Bang
Baseball
Basketball
Charged
Boosted
Big Brain
50 Burger
Meeting
Stacks
C-Note
Celebrate
Ping Me
Picked
Coin
King James
Bricked
Bang
Heater
Flash Sales
Football
Helmet
Free Square
Michael Jordan
Happy Hour
Toxic
Heart
Love
Hockey
Sticks
Glizzy
Mr. Hyde
In The Lab
Protected
Moneybagg Yo
More Less
Tunes
Peachtree
The Plug
Rage Quit
Chilly
Soccer
Star
Ticket
Trash
Champs
Win in the Schatt
It's Time
Coach
custom gobs
Gobby takes on many forms within our brand, but we are very protective of Gobby and how he comes to life within our brand ethos. That means the brand team will decide when a custom Gobby gets created. We will save these custom Gobbies for special events and moments for our brand.
Suga Sean Gobby
Gobby Butler
Thirsty Gobby
Magic City Gobby
Toxic Gobby
King Gobby
Steph & Sabrina