visual id
Our visual identity consists of bright colors, a bold typeface, the lil’ homie Gobby and some light graffiti texture. Ultimately creative from PrizePicks is relatively clean, simple and fun.
Colors
Groovy, funkadelic color palette inspired and named after ATL’s most iconic duo – Outkast.
Color Breakdown
TYPOGRAPHY
Aktiv Grotesk
Our designated primary font for use in headlines and body copy is Aktiv Grotesk. This versatile font offers multiple weights and styles, with particular emphasis on Extended variants across our brand. Access to Aktiv Grotesk is facilitated through Adobe Fonts.
Graffiti
Graffiti plays a unique role in creating depth and texture within our brand. There are a few different ways to incorporate these elements into our creative but the secret to success here is simplicity. It’s important not to overuse graffiti elements in order to keep our creative clean and simple.
Download Graffiti ElementsCustom Lettering & Elements
To maintain a unique and consistent look across our visuals and campaigns, we collaborated with a professional graffiti artist to create a custom alphabet. This font should give the impression of authentic tagging on a train car or building.
Please note, this lettering is not meant for readable headlines. Instead, it should be used for background or layering elements to enhance the overall design.
![slime alphabet](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/664de033087bc4efecc68764_lettering.png)
Overspray
These oversprays can be used as background elements but should never fully takeover the creative. These are usually pushed off to the sides of our creative making space for copy and other creative elements.
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/66291cc213fbc4749f363ad5_Texture%20-%20Sprays.png)
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/66291cd569a92ac22a4a060a_Texture%20-%20Sprays2.png)
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/66291cd5172a8eb051798043_Texture%20-%20Sprays3.png)
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/66291cd55d2f69ff56f54f53_Texture%20-%20Sprays4.png)
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/66291cd5f98c44484c59212a_Texture%20-%20Sprays5.png)
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/66291cd5b00d4a6ce58c7cd3_Texture%20-%20Sprays6.png)
emojis
All our emojis were custom made to fit within our visual ethos. When used they should match the copy/energy within the creative. For example – Flex Friday could be accompanied by the flexing emoji. These emoji’s will continue to adapt and grow with our brand and may not be the latest available.
**Emoji names are not to be used in Member-facing materials.
Faces
![purple gobby](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/6572858a464e03257375ecf8_purple_gobby.png)
Purple Gobby
![green gobby](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/6572863a6221e2b26a610687_green_gobby.png)
Green Gobby
![demon](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/65728654bc50e968d32d2458_demon.png)
Demon
![happy gobby emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662959b85855af28b6d5b0fa_happy-little-gobby.png)
Goblin
![money gobby emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/66295a0107cb7ab2c2cd5327_money-gobby.png)
Money Mouf
![cold gobby emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/66295a1a01d9f6992e35eea2_cold.png)
Ice Trae
![scary gobby emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/66295a2f6a4cfe0b9e37b831_scary-goblin.png)
Scary Hours
![gobby emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/66295a49339a4598f7ad93cf_Smurkio.png)
Smurko
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/66295a6e75924ca1cbbe5680_wrizewicks.png)
WrizeWicks
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/66295a808d6207c2a4c76127_Coolin.png)
Coolin
Hands
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/6572866a42fe2b41795fec73_praise.png)
Praise
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/657286a9a9e96d90550b0300_thankful.png)
Thankful
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/657286b369649e5fc1fed072_flexin.png)
Flexin
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/65728731f56c3aba26439205_gang.png)
Community
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/6572874142fe2b4179606c58_love_you.png)
Love You
![ok hand emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/6572878ae2e532aa4faf52fd_for_three.png)
For Three
![peace hand emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/65728797407e300b180acb4b_peace_up.png)
Peace Up
![thumbs up emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/6572879ee58f173948dab61e_good_sh%23*t.png)
Good Sh#*t
Objects
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/6572896ad1a8ecae5608c11e_alarm.png)
Alarm
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662aaa6d5d13e7c67c785895_alert.png)
Alert
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662aaa89a71b2ed67ae46fe9_android.png)
Invaders
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662aac50d7eef2dbdc9af0d0_announcement.png)
Announcement
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662aac7325be6928bc35436a_atl.png)
ATL
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662aac8e21e01459ebe2b0bd_bang.png)
Bang
![baseball](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/657289dd81a1bbada6473bcf_baseball.png)
Baseball
![Basketball emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/64e34d349626a5ce0609595c_basketball.webp)
Basketball
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/6572882b4972bd128610fc8a_juiced.png)
Charged
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/6572897ea9e96d90550c9cb9_to_the_moon.png)
Boosted
![brain emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662aad1c21e01459ebe33f1f_brain.png)
Big Brain
![hamburger emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662aad3fdc290194affd888d_burger.png)
50 Burger
![calendar emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662aad65a71b2ed67ae6e757_calendar.png)
Meeting
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/657288ba4b30f220f8ae7e72_stacks.png)
Stacks
![flying cash emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/657288debc50e968d32ea516_c_note.png)
C-Note
![celebrate emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662aada8a401b8f4fa1ffe16_celebrate.png)
Celebrate
![Chat Bubble emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/64d25559ad1178f957d93da8_chat-bubble.png)
Ping Me
![Green checkmark emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/64da72e1ff5e9a156c753dd4_checkmark-green.png)
Picked
![green money coin emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/657287e5bca12fa8fe47816e_coin.png)
Coin
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/657288c12354ed5d69079ad4_king_james.png)
King James
![eggplant emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662aae44bbfc6e8c07de0721_eggplant.png)
Bricked
![Exclamation point emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/64db668324c25637f5167128_exclamation.png)
Bang
![fire emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/657288e542fe2b41796136e2_heater.png)
Heater
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/6572883d71e604f5531f29c8_flash_sale.png)
Flash Sales
![football](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/657289d771e604f5531ffed4_football.png)
Football
![football helmet](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662aaeae4441e505a933e0ab_football-helmet.png)
Helmet
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/657287a64eaa1c48ee773183_free_square.png)
Free Square
![goat emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/657288c8295781cd7799475b_MJ.png)
Michael Jordan
![beer glass](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662aaf11ed633a7e6220de61_happy-hour.png)
Happy Hour
![headset](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662aaf4f61db97eb09c1f051_headset.png)
Toxic
![pink heart](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662aaf735b8587d9731af9a6_heart.png)
Heart
![green heart](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662aaf99fdf607896d66c216_Love.png)
Love
![hockey puck](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662aafb609097815aa97cdf2_hockey-puck.png)
Hockey
![hockey stick](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662aafd309097815aa97df9a_hockey-stick.png)
Sticks
![hotdog emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662aaff5e91836d7b829f4a7_hotdog.png)
Glizzy
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/65728820b6297298179af658_cooking.png)
Mr. Hyde
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/657287f6fca110920907cdb5_the_lab.png)
In The Lab
![Blue lock emoji icon](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/6517c18eafa18ec428f68d65_lock.png)
Protected
![money bag emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662ab0661120e34cd619e0a4_money-bag.png)
Moneybagg Yo
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/657288d84972bd1286114651_more_less.png)
More Less
![music note emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662ab08571debbd0acbe9d98_music.png)
Tunes
![peach emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662ab0974a10a409a95947d3_peach.png)
Peachtree
![plug emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662ab0cba401b8f4fa22a915_plug.png)
The Plug
![gaming controller emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662ab0e87ea6d0cec69da6e3_PS%20Controller.png)
Rage Quit
![snowflake](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/65728a1642fe2b417961eea1_icy.png)
Chilly
![soccer ball](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/657289e58fb7c77275530aaa_soccer.png)
Soccer
![star emoji icon](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/64f8e5ec4121207a80df9509_star.png)
Star
![ticket emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662ab14074f519e1cc04510d_ticket.png)
Ticket
![trash emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/657289842f9370a903255588_trash.png)
Trash
![trophy emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662ab17c62a060436d0aa339_trophy.png)
Champs
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/65728973e58f173948dbacc2_w.png)
Win in the Schatt
![watch emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662ab1b7305b27e39c98aa40_watch.png)
It's Time
![whistle emoji](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662ab1c8fbf1f2968509e08f_whistle.png)
Coach
custom gobs
Gobby takes on many forms within our brand, but we are very protective of Gobby and how he comes to life within our brand ethos. That means the brand team will decide when a custom Gobby gets created. We will save these custom Gobbies for special events and moments for our brand.
![suga gobby](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662b9213d7833ddb5ce93d21_suga-gobby.png)
Suga Sean Gobby
![gobby butler](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662b9231879fd6ac6d9cd911_gobby-butter.png)
Gobby Butler
![thirsty gobby](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662b92452bbdd394eb19a7e5_thirsty-gobby.png)
Thirsty Gobby
![magic city gobby](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662b9260ce6a389a9ec8b5aa_magic-city-gobby.png)
Magic City Gobby
![toxic gobby](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662b92747e5e98b8da4ee460_toxic-gobby.png)
Toxic Gobby
![king gobby](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/662b92849b6eb16c6b00d16a_king-gobby.png)
King Gobby
![](https://cdn.prod.website-files.com/64b5f8bfc12b3ec8aef889d7/664de0e3d57ee9c1cbbd1dc4_Steph%20%26%20Sabrina.png)
Steph & Sabrina