visual id
Our visual identity consists of bright colors, a bold typeface, the lil’ homie Gobby and some light graffiti texture. Ultimately creative from PrizePicks is relatively clean, simple and fun.
Colors
Groovy, funkadelic color palette inspired and named after ATL’s most iconic duo – Outkast.
Color Breakdown
TYPOGRAPHY
Aktiv Grotesk
Our designated primary font for use in headlines and body copy is Aktiv Grotesk. This versatile font offers multiple weights and styles, with particular emphasis on Extended variants across our brand. Access to Aktiv Grotesk is facilitated through Adobe Fonts.
Graffiti
Graffiti plays a unique role in creating depth and texture within our brand. There are a few different ways to incorporate these elements into our creative but the secret to success here is simplicity. It’s important not to overuse graffiti elements in order to keep our creative clean and simple.
Download Graffiti ElementsCustom Lettering & Elements
To maintain a unique and consistent look across our visuals and campaigns, we collaborated with a professional graffiti artist to create a custom alphabet. This font should give the impression of authentic tagging on a train car or building.
Please note, this lettering is not meant for readable headlines. Instead, it should be used for background or layering elements to enhance the overall design.

Overspray
These oversprays can be used as background elements but should never fully takeover the creative. These are usually pushed off to the sides of our creative making space for copy and other creative elements.






emojis
All our emojis were custom made to fit within our visual ethos. When used they should match the copy/energy within the creative. For example – Flex Friday could be accompanied by the flexing emoji. These emoji’s will continue to adapt and grow with our brand and may not be the latest available.
**Emoji names are not to be used in Member-facing materials.
Faces

Purple Gobby

Green Gobby

Demon

Goblin

Money Mouf

Ice Trae

Scary Hours

Smurko

WrizeWicks

Coolin
Hands

Praise

Thankful

Flexin

Community

Love You

For Three

Peace Up

Good Sh#*t
Objects

Alarm

Alert

Invaders

Announcement

ATL

Bang

Baseball

Basketball

Charged

Boosted

Big Brain

50 Burger

Meeting

Stacks

C-Note

Celebrate

Ping Me

Picked

Coin

King James

Bricked

Bang

Heater

Flash Sales

Football

Helmet

Free Square

Michael Jordan

Happy Hour

Toxic

Heart

Love

Hockey

Sticks

Glizzy

Mr. Hyde

In The Lab

Protected

Moneybagg Yo

More Less

Tunes

Peachtree

The Plug

Rage Quit

Chilly

Soccer

Star

Ticket

Trash

Champs

Win in the Schatt

It's Time

Coach
custom gobs
Gobby takes on many forms within our brand, but we are very protective of Gobby and how he comes to life within our brand ethos. That means the brand team will decide when a custom Gobby gets created. We will save these custom Gobbies for special events and moments for our brand.

Suga Sean Gobby

Gobby Butler

Thirsty Gobby

Magic City Gobby

Toxic Gobby

King Gobby

Steph & Sabrina